Working for clients is sometimes tough, because they bring up issues that in all frankness, sometimes you don’t care about, and it’s hard to even pretend you care. I’m linking to this article by Seth Godin because he has a couple of stories about “caring”. Sometimes just giving some kind of a statement like “I feel your pain, sorry I have to do this” is better than no response at all, which is what we all get in most customer service scenarios today.

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