MySpace Mondays: Trip Advisor

Leavin’ on a jet plane? I was cruising through the applications, and found one from Trip Advisor called Local Picks (note to Trip Advisor: how about a better, more interesting name, yo). Trip Advisor is the tame version of Yelp!, and orientated around travel. Need to find a hotel? It’s there. Need to find a restaurants with a lot of reviews? It’s probably there.

That’s the cool thing about this application — it’s using already available information from it’s review database to present users with a great guide just like it’s website. I even found my favorite restaurant in Vancouver, British Columbia (of course, it got a great review)!

I’m sure this is a direct ripoff from their Facebook application, but it would interesting if they tailored their application more towards the MySpace crowd; this application is a bit too adultish, and it would probably be well-served by adding a few categories, like most bizarre restaurant or most hip restaurant. It’s not very fun right now.

If they ever can get users to adopt the application, there are a ton of monetization opportunities, considering their advertising base — it currently has less than 1,000 installs. It’s probably not hip enough for MySpace, and Yelp! might do better.

Application rating (1 to 5, 5 being highest):

  • Usefulness: 4
  • Usability: 5
  • Fun Factor: 3
  • Stability: 2
  • Monetization Opportunities: 5

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