YouTube has recently launched a new feature for users to add customized annotations to user generated content videos. This feature opens up a whole new set of possibilities for user experience. Users can now add descriptive text about the video, link to other YouTube videos, or create interactive mini movies with multiple endings.

What remains to be seen is if these annotations are integrated within search. This would provide more relevant search results that  are pulled from the video content itself. It’s about time, since companies are finding new ways to manipulate the number of views.

Wow! I can already see so many implementation models. What’s exciting about this is that this feature puts content at the forefront. It just isn’t another stop light or coffee stand that a company throw out to aggregate or pull in more cheap traffic.

Content rules!