Why do companies spend money on big things?
From Seth Godin:
Do you really want to invest money at a bank run by a guy with nothing but a bridge table and a cheap suit? Probably not. At some level, we like the confidence that we get from that big lobby. We are more likely to perk up when the reporter has her cameraman aim a huge black video camera (with lights!) at us, even though the little hand held camera might work just as well.
It’s about projecting an image, at all costs.
Patrick Neeman is Director of User Experience at Jobvite, a social recruiting platform and runs both the UX Drinking Game and Startup Drinking Game | More | Contact
If you're a UX Designer in San Francisco, ping me at Twitter. I want to add you to a list I have there.
