It’s not just about increasing my consulting gigs; I feel all companies should be looking harder at User Experience during the recession because that’s the one area that can mean some quick wins. Let’s face it, designers and user experience folks are much, much cheaper than hard-core programmers, and are easier to measure results against — really, how can you measure results against a SQL query?

90 Percent Of Everything has a great post about this, about placing some skin into the game, profiting off of the results of UX. There are also some dangers, like not every change has an ROI tied to it that’s obvious or evident (or, how do you measure the touch interface changes with an iPhone?).

Read on…