This is from Nathan Smith, a User Experience Developer in Dallas, Texas.

Asking for information that a user might not have on-hand kills site conversion. I was consulting for a large e-commerce site, and one of the questions they asked potential international travelers was the social security number of those in their traveling party.

When it came to the spouse’s SSN question, we saw a steep drop-off between the hours of 7 a.m. and 6 p.m., outside of which completion was in the high 90 percent range.

Similar Posts You Might Like

• Consultant Thursdays: Travelling For Work Isn’t A Vacation
• Hey You, Get Off My Yard: Why Old People Shouldn’t Be Allowed To Write Book Reviews About Social Networking
• You Mean Not Everyone’s On Facebook?
• QuickTip Sundays: Kelley Blue Book
• The LinkedIn Edition: What Kills Site Conversion?

Trackback URL | Comments RSS Feed Both comments and pings are currently closed.