From Inside Facebook as summarized from The Economist:
The average male Facebook user with 120 friends:
The average female Facebook user with 120 friends:
The average male Facebook user with 500 friends:
The average female Facebook user with 500 friends:
In other words, Facebook users comment on stuff from only about 5-10% of their Facebook friends. And as has been shown by many other studies, women communicate with more people in all cases than men.
This is the takeaway, and it’s very true:
His findings: while many people have hundreds friends on Facebook, they still only communicate with a small few. Or to quote the author of the article, “Humans may be advertising themselves more efficiently. But they still have the same small circles of intimacy as ever.”
Patrick Neeman is Director of User Experience at Jobvite, a social recruiting platform and runs both the UX Drinking Game and Startup Drinking Game | More | Contact
If you're a UX Designer in San Francisco, ping me at Twitter. I want to add you to a list I have there.
