QuickTip Sundays: The Fastest Way To Improve Your Site? Focus On Copy-Writing.
Ironically, the smallest bits of copy, microcopy, can have the biggest impact.
Microcopy is small yet powerful copy. It's fast, light, and deadly. It's a short sentence, a phrase, a few words. A single word. It's the small copy that has the biggest impact. Don't judge it on its sizeâ€¦judge it on its effectiveness.
One of the biggest misconceptions about the web is you just design it, and don’t worry about copy.
Copy has such a big impact, more so than design in some cases.
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