Ironically, the smallest bits of copy, microcopy, can have the biggest impact.
Microcopy is small yet powerful copy. It's fast, light, and deadly. It's a short sentence, a phrase, a few words. A single word. It's the small copy that has the biggest impact. Don't judge it on its size…judge it on its effectiveness.
One of the biggest misconceptions about the web is you just design it, and don’t worry about copy.
Copy has such a big impact, more so than design in some cases.
From Social Media Today:
The most influential people on Twitter are either already celebrities, create their own content, or both. Who do you see most often retweeted? Major news outlets like CNN, the Wall Street Journal and the New York Times. Mashable. Guy Kawasaki. Robert Scoble. Of course there are many reasons these people are influential, but a very basic reason is that they are creating original content somewhere other than Twitter. They are most often using Twitter as a super-news-feed, and as a way to drive people back to their blog, web site, etc. (Scoble is an exception. He converses everywhere.)
There are a lot of wonderful reasons to have a Twitter account (mostly to promote your blog), but I think the main relevant point is that I can’t think of anyone that is taken seriously only because they have a Twitter account. Twitter is used to promote something else, and it can’t really stand on it’s own.
I have a client that wants the transition the role to full time. I’m starting another gig, so I can’t do it. I’m recruiting for the role, so…
A well-funded startup with founders that have multiple successes behind them (good, as opposed to lucky). They seem like really good people, and the track record of the leadership is solid. Like huge startup solid, five times over, with cash in the bank.
Information Architect with some design experience so when the contract designer is done, the IA can carry through creating of buttons, some graphics, etc. Must know personas, wireframes, site maps, A/B testing, usability testing, but doesn’t have to be overly formal about it. It’s an agile environment, so the IA should have experience working in one. I would like to see people with at least 5 years experience, because the manager doesn’t have time to baby sit. The person must be a self starter. Consumer-facing site design experience required. Social Media (Facebook Connect) experience a huge plus. Willing to wash my car in exchange for the position, another plus.
Send resume, portfolio, some indication of design experience and salary expectations to jobs@usabilitycounts.com.
Patrick Neeman is Director of User Experience at Jobvite, a social recruiting platform and runs both the UX Drinking Game and Startup Drinking Game | More | Contact
