If you didn’t notice, I made a few changes on the site, and it was easy — I let the data do the changes based on site traffic.

This was based on a year of site traffic data through Google Analytics.

Removing the tag cloud

This is a conversation that I’ve had a few places.

I feel tag clouds are useless pieces of Web 2.0. Most executives think they make great demos. Users could care less.

Now I have the data behind the argument.

The highest tag from a page view perspective was requirements gathering, at 160 pages (39th highest request). After that it was usability (at 76). Silly Saturdays clocked in at 122.

Almost no traffic.

Tag cloud — gone.

Promoting content higher

A few posts, specifically Seven Reasons Why Agile And Scrum Works For Web User Experience which got thousands of views, I promoted to a new area for Top Posts. I’ll rotate posts through that region, but going through the data a few posts got a significant amount of traffic.

If users want to read certain content, they can have it!

Removing links

The links on the right generated almost no traffic, so I removed a lot of them. I do think it’s good to have some resources for users, but they’re more often than not clicking on them within the body of an article, not in a sidebar.

Links, gone!

How appropriate.

This paragraph says it all (From Freelance Review):

Let’s face it: freelancing is pretty great. No more dealing with annoying coworkers or shoveling your car out of a snow drift to get to work. What could be better than being your own boss? Well, at times, not being your own boss! As with every job, there are pros and cons that make up your daily list of responsibilities and obligations. Here is a list of the most common problems freelancers face and how to deal with them.

Read on…

The running joke is that you know something has jumped the shark once Corporate America has grabbed a hold of it.

Church of the Customer predicts that this is the year Social Media really starts becoming part of Corporate America. Boring isn’t necessarily bad, because it means it’s profitable.

My prediction for 2010: social gets integrated into business functions. That means: social media policies, aligning social media strategies and tactics with overall business objectives and revenue goals, and realigning functional teams. Yeah, not as exciting as another viral video but those are as reliable as a Vegas roulette table. Social media process is hard work, so it’s time for social media to get boring! For process geeks like me, that’s pretty exciting.

I’ve met Dana Oshiro, and she’s a great writer. I’m glad to see she’s written something about UX, especially in an area we give so little attention to.

Over the weekend we had a chance to highlight Graphic.ly – a company that opted to release early (and imperfectly) in exchange for valuable user feedback. As companies look to their peers and audiences to help define product features, there’s a greater need for scalable testing platforms. Here’s a summary of 8 useful services that will help put you on the path to product greatness.

Read on…

Information abut this position, from the recruiter:

The position:

• As their Director of Interaction Design you will be integral in reshaping their strategy to focus on the future of consumer needs in the automotive marketplace and aligning their brand and products to capitalize on the strength of their current position.
• Product Focused: They are now implementing a product driven culture with strong leads in key decision-making roles.
• Customer Focused: User centered design methodologies are a key part of their product development process and investing in a comprehensive look at user needs is a central focus.
• Technology focused: They are a scrum/agile shop that utilizes the latest in Microsoft technologies.
• Investing in the Future: They are making substantial financial investments in the development of brand strategy, product strategy and product development. This role will be key to that process!

This role with have dynamic ability to influence change:

• This right candidate will play a heavy role in the future strategy of my client as well as be a key part of bringing these changes to fruition.
• Opportunities to be able to make this level of contribution at a company with this level of brand recognition are rare – this is a great challenge with tremendous resume building potential.

If you have 8-10 years of UX experience, the experience and ability to lead/manage a team of highly skilled IA’s and sell UX concepts through the organization, we should talk.

If you have previously applied for this position and would like to be considered again, reach out. If we spoke but the salary was too low, reach out, that too had changed! If you heard the buzz and side stepped the position based in old information, it’s a new year, a new role and a new process!

You might recognize this position — they are making some changes to it, and it includes better pay and a better interview process.

Send your resume to me at jobs@usabilitycounts.com. I’ll send it along.

From 25 User Experience Videos That Are Worth Your Time:

In this half-hour session held at the IA Summit 2008, Leah Buley of Adaptive Path shows what it means to be a UX team of one by telling her own story and recounting a real-life example. Leah explains the concept of generative design, which is the process of creating and sketching a lot of different ideas and then refining them. The slides are amazing because Leah drew them by hand.