Show Me the Money: Better Page Design And Ad Placement Can Hike Your PayDay

Posted by | June 29, 2010

From Tech Media Today:

More ads equal more money, right? Wrong. According to the research, the best performers across the network displayed an average of 4.7 ads on the home page. Meanwhile, the lower performers with an average of 9 ads per page saw 50 percent fewer click-thrus. Just as publishers struggle to break  through the noise of a crowded ecosystem, so too do advertisers.

Interesting. Read on…

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Patrick NeemanPatrick Neeman is Director of User Experience at Jobvite, a social recruiting platform and runs both the UX Drinking Game and Startup Drinking Game | More | Contact

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