Mashable: Why Social Experience Is The Future Of Online Content

From Mashable:

User Experience Will Trump Ubiquitous Content

The balance of power within digital media is shifting again, this time to the experience that  envelops the content. In the same way that musicians are now making money again by going on tour and entertaining their fans at real events, online content that is packaged as a social experience will be more in line with consumer web use trends than mass-market online content portals.

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