New York Times: Appeal Of IPad 2 Is A Matter Of Emotions
User Experience and industrial design sometimes isn’t about A/B testing. Yet, it still has a ridiculous return on investment.
But as it turns out, the iPad's appeal is more emotional than rational. Once you get it in your hands, you get caught up in the fascination of manipulating on-screen objects by touching them. Apple sold 15 million iPads in nine months, created a mammoth new product category and started an industry of copycats. Apparently, it doesn't pay to bet against Steve Jobs's gut instinct.
My friends, I'm telling you: just that much improvement in thinness, weight and speed transforms the experience. We're not talking about a laptop or a TV, where you don't notice its thickness while in use. This is a tablet. You are almost always holding it. Thin and light are unbelievably important for comfort and the overall delight. So are rounded edges, which the first iPad didn't have.
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