Jenn Francine: 10 Things You Wanted To Know To Use Social Media, But Your Mom Never Told You
This week I was fortunate enough to be asked to speak at ASA in regard to a Social Media workshop. The topic of discussion was Social Media – Where's The ROI? Within that discussion what I heard that was glaringly apparent is people need help with what the key things are they should know about Social Media and what can be expected. Well, there is not an exact science (I know, not what you want to hear, right?). I can tell you like everyone else to get on Facebook, Twitter and Linkedin. OK – great! (You might be thinking.)
Then what Jenn? What can I expect, what do I do? One of the keys (and there are several of themâ€¦) to a successful Social Media strategy as an individual is to be comfortable within the networks you choose. You can't conquer the world if you are not even sure how to get there and forget about the fact that you are already there but didn't know.
With that being said, here's the 10 things you wanted to know to use Social Media, but your Mom never told you (because she didn't know).
And Number 8:
Don't try to do everything at once. Take it one Social Network at a time. Social overload is such a thing.
In Japan they have a term called Mixi Fatigue (Mixi is a social network there). Mixi Fatigue is the psychological state of a Japanese youth experiencing a sense of tiring from using Mixi and voicing a desire to discontinue using Mixi and finally deciding to terminate the Mixi account. So do not get Twitter, Facebook, Linkedin, or whatever other social network(s) you decide to use "fatigue".
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