GigaOM: Top Designer Dieter Rams On What Makes Apple Special
Apple has managed to achieve what I never achieved: using the power of their products to persuade people to queue to buy them. For me, I had to queue to receive food at the end of World War II. That's quite a change.
They understand that design is not simply an adjective to place in front of a product's name to somehow artificially enhance its value. Ever fewer people appear to understand that design is a serious profession; and for our future welfare we need more companies to take that profession seriously.
Another post here covers this (experience before features). Distinctive product design makes people invisible to the commodity of features. No one asks how many megapixels the iPhone camera has, but they do ask that of Android phones. That’s a design #fail.
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Other Posts On Usability Counts
- Users Know: Limited Products Versus Shitty Products
- Cranky Product Manager’s “The High Cost Of Product Line Complexity” Vs. Don Norman’s “Simplicity Is Highly Overrated”
- OKCupid: IPhone Users Have More Sex
- Jason Putorti: Why Experience And Design Matters More Than Features
- Adam Colson: What An API Product Manager Does