Ellen Beldner: Apps Are Just Little Websites in Cheap Fur Coats

Great Post. So true.

Technically, the only difference between an installed app and a website is that the app has access to more of your device’s hardware. Platonically, from a human-need perspective, they’re the exact same thing: A collection of tools and information that lets you do something.

  • It’s a particular garden or destination.
  • You have to learn that it exists.
  • You have to understand what functionality it offers or what tasks it lets you accomplish.
  • You have to know how to navigate to it.
  • You have to learn how to use it.
  • You have to establish a relationship with it: by downloading, creating an account; paying for it.
  • You have to remember it the next time you want to use it.