Great article. So true.
When your car breaks down, you take it to a mechanic. You need a new roof, you call a roofer. Yet, for some reason a lot of people think they can design their own website.
Your website is your #1 marketing tool. Don’t ruin it by designing it yourself. And don’t hire the cheapest provider or your cousin. The site will suck. Can’t afford it? It’s a matter of priorities. You can always find a way to pay for things that are truly important to you.
We live in the era of design. Good design sells, bad design doesn’t. There’s lots of research out there saying that people trust beautiful websites more. Heck, people trust beautiful everything more. Beautiful people make more money, are more successful and and just have it better. We like pretty cars, houses and clothes. The same goes for websites.
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