UXMas: The UX Portfolio — Telling Your Story

I was happy enough to contribute my festive cheer over at UXMas. The story, The UX Portfolio: Telling Your Story, was great fun.

Here’s an excerpt:

Tell One or Two Big Stories

There should be at least one or two projects that you can tell a user experience story about, from inception to release. This means showing off some actual project deliverables—for instance:

  • the user research you performed
  • the actors and personas you developed
  • the user stories you wrote

It also means talking about the project. For example:

  • the process you followed to come up with user goals
  • the assumptions you made, and how you validated them
  • your design considerations

Explaining the full lifecycle illustrates how you think, and gives your audience a more complete picture. Lynn Teo, CXO at McCann Erickson, covers this process extremely well in her presentation, Portfolios Matter: Building the Portfolio to Win the Job.

Once you’ve set the scene, it’s time to play your trump card: demonstrate the only deliverable that truly matters—the final product.

When talking about my portfolio, I frequently talk about Jobvite because we were able to achieve the full lifecycle on that project. However I also talk about a small business called Bob The Chiropractor, because it’s big story about a small business. It’s a project that demonstrates how, even with limited resources, you can achieve great things.

No project is too small to illustrate the big idea.

Cheers.

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