UXmas: Lose That Credit Card Field

This is a cool little site for UX Professionals — UXmas is a joint effort from the teams at Thirst Studios & UX Mastery, with delightful illustrations provided by Supereight Studio. One of the best of first three days is about credit cards — most sites collect too much credit card information, and that increases friction. Here’s the tip:

Credit card type can be deduced from the card number.

That’s right. If you know the credit card number, you can work out whether it is a MasterCard, Visa, American Express etc etc.

Thanks go to the international standard ISO/IEC 7812, which defines the structure of numbers on identification cards, including credit cards (read more in the officialdocumentation). The first six digits of a card number are the issuer identifier number (IIN), which identifies the organisation that issued the card.

For the purposes of online payment, you currently mostly only need to use the first two digits to work out what type of credit card the user has, as follows:

  • Visa: first digit is “4”
  • MasterCard: first digits is a “5” and second digit is “1”, “2”, “3”, “4” or “5”.
  • American Express: first digit is a “3” and second digit is “4” or “7”.
  • Diners Club: first digit is a “3” and second digit is “6” or “8”.
  • Japan Credit Bureau (JCB): first digit is a “3” and second digit is a “5”.
  • Discover: card number begins with “6011” or “65”.

What does all this mean for our online form?

You don’t need to ask the user what type of card they are using.

Read on…

Barack Obama Might Have Won, but We Have a Lot of Work to Do

I don’t talk about my previous work experience here, focusing mostly on User Experience. But on this election night, I want to remind everyone how important it is to interpret tonight, because they are not doing so fairly on the major media outlets.

I’ll do so by telling my own story.

In 1992, I was editor of a community newspaper in Orange County, California called the Garden Grove Journal. We were one of the legal newspapers you see in any town in America — DBA’s in the back paid the bills, and the owner’s wife of a local market wrote a column with her favorite recipes. Mary Hunt, a best selling author, was one of our first columnists.

The newspaper was involved in politics a bit because one of the publishers likened himself to a king maker. We were probably responsible for helping get one city council member elected. It was still fun, because it was Garden Grove, and I was young and naive of our importance in the world.

Covering the 1992 Election, we wrote several articles talking about the landslide election of President Bill Clinton, how it was change for America. The coverage leaned to left, which comes off as very obvious in Orange County. This is a county that has a libertarian leaning newspaper, the Orange County Register.

About a week later, we were invited to lunch by the chair of the Orange County Republican Party, the late Tom Fuentes. Fuentes and Curt Pringle, a newly elected California Assemblyman, gave us their viewpoint of our coverage that was pointed but fair.

We received a not so subtle reminder of how the results were not a mandate, because that what the facts said: Bill Clinton won with only 43 percent of vote nationwide, and didn’t even receive 40 percent of the vote in Orange County. They also pointed out how important it was to treat both parties fairly, even if you didn’t agree with the political ideology, because there are never any true mandates in political races unless someone receives over 70 percent of the vote.

I was reminded to respect the political beliefs of people even if I didn’t agree with them because change can come from any side of the aisle.

Great leaders in positions large and small can do great things: Clinton went on to be one of our most popular presidents, and Pringle, who was there for that lunch, went on to do great things for California as an Assembly Leader and as a Mayor of Anaheim.

All leaders deserve great respect, regardless of party affiliation, race, gender or sexual orientation.

This election was not a mandate: the margin of victory will probably be only around 300,000 votes, and no amount of Facebook likes to comments will replace that. That means that 49 percent of the country didn’t vote for him.

We are still very divided on how to move America and it shows in the popular vote. This was a lesson in electoral math, which is very much different than popular math (something to ask Al Gore about). We are destroying ourselves with our Red State, Blue State mentality.

We need leaders, not partisan politics, to move America forward. Please remember that.

Fast Company: Legendary Design Guru Jony Ive Now Runs Apple Software Design, Too

Users don’t distinguish between hardware and software. They just want devices that work:

Jony Ive–the man behind the iMac, the iPhone, and the iPad hardware–will be taking a brand new role as head of human interface design alongside his existing role as leader of industrial design. He will run hardware and software. Apparently, after hinting to The Telegraph earlier this year that he was upset with the skeuomorphic designs of Apple’s software, Ive made a powerplay within the company.

It’s particularly relevant for Apple when you consider what looks to be a pretty inevitable future, a world where desktop software and mobile software seamlessly complement each other. The style is minimal. Buttons may not even exist. Control by touch, mouse, voice, gesture–it makes no matter. All that’s important is the information you wield as naturally as possible wherever you want to see it.

 This might be one of the biggest (and most positive) changes Apple has ever made. Expect Jony to put a stamp on Apple far beyond his previous influence.

Job Description of the Century: Google’s Doodler

You can’t make this stuff up. This is awesome. From Google’s website:

Doodler

This position is based in Mountain View, CA.

The area: Product

One of the many reasons Google consistently brings innovative, world-changing products to market is because of the collaborative work we do in Product Management. With eyes focused squarely on the future, our team works closely with creative and prolific engineers to help design and develop technologies that improve access to the world’s information. We’re responsible for guiding products throughout the execution cycle, focusing specifically on analyzing, positioning, packaging, promoting and tailoring our solutions to all the markets where Google does business.

The role: Doodler

As a Doodler, you will join the small creative team responsible for the Google homepage logos (google.com/doodles) that surprise and delight hundreds of millions of users worldwide. You will work at the intersection of art and technology individually and collaboratively with artists, engineers, and other Googlers to lead the creative vision for high impact illustrations, animations, games, and more.

Responsibilities:

  • Draw, design, and/or animate the highly visible Google homepage doodles.
  • Come up with consistently excellent creative ideas within the constraints of the our logo.
  • Manage complex collaborative projects from idea, to executive pitches, to final execution in a fast-paced environment.
  • Design illustrations both digitally and traditionally and in a wide range of artistic styles with great attention to detail.

Minimum qualifications:

  • BFA. In lieu of degree, 4 years of relevant experience.
  • Online portfolio/reel.

Preferred qualifications:

  • Strong illustration/design skills and a wide range of styles.
  • Demonstrable animation, project management, and/or user experience skills.
  • Comfort with digital and traditional media.
  • Ability to translate conceptual direction into static and interactive art.
  • Ability to work collaboratively and apply creative feedback in a team environment.
  • Excellent verbal and written communication skills.

Ryan Carson: Social Media Isn’t a Substitute for Real Community

Social media shouldn’t be a substitute for interaction with, you know, real people around you. One of the good things about social media is you can keep tabs on friends around the world (one of the groups I’m a part of has a 24 hour interaction cycle), but we forget how it’s important to shop local, meet local and have physical interaction.

I’m guilty of it, outside of being in a walkable neighborhood. But I make it a point to have drinks, brunch and other interactions with friends that are local, and explore where I live.

Ryan Carson points this out in a great article:

I believe we have a problem. A lot of the people I know or meet have substituted online community for neighborhood community.

  1. We chat to our ‘friends’ on Facebook but we don’t know the people next door.
  2. We read Tweets from someone we’ve never met, but can’t remember the last time we chatted to the family across the street.
  3. We frantically clear our inbox but fail to sit on our porch so we have can have serendipitous chats with people walking by

Knowing and relying on your physical neighbors is essential to a healthy and happy life.

We’ve all got to choose our local communities and invest in building them. When we die, we won’t wish we had a few more friends on Facebook, but we all will wish we shared a few more laughs with our neighbors over a beer or coffee.

Get out from behind Twitter and Facebook and meet your neighbors, yo.