TechCrunch has a really good article about the FaceBook platform, one year later.

It’s a rather long article, so I’ll summarize for the reading impared.

The takeaways:

• Few applications actually extended FaceBook, and most were garbage (that’s a technical term)
• Developers looked for any way to exploit the system for eyeballs rather than provide value
• The clean design of FaceBook was polluted by the applications
• The applications that did get a lot of traffic slowed FaceBook because the applications (and server configurations) couldn’t scale
• The applications that were useful, FaceBook would implement the feature was part of the core application (destroying the initial application, ala Apple)
• The only thing that has been consistent about FaceBook has been it’s inconsistency in applying the rules (read: applications that paid them money got better access than other applications)
• Very few application developers are making money off

MySpace is actually doing a good job on limiting some of the issues that FaceBook never learned from — it’s not as easy to spam on MySpace because they are throttling the commenting and messaging — so being the second mover isn’t necessarily a bad thing. The applications are also a better fit for MySpace because it’s “teenager’s bedroom” nature of the design and user interface.

This is more or less in response to comments about the limits application developers are having to deal with in building for the MySpace platform. As outlined in a few posts that were out there during my vacation, some of the application developers are providing “incentives” to users to spam their friends through bulletins and the like. Seriously, it’s annoying, because some of the inboxes of accounts I have for testing over there are filling up.

After talking with some of the MySpace platform folks (I’ve designed some MySpace Applications, and was/still am involved with the developer platform yo a certain extent), it’s dramatically increased the amount of mail being sent through the system, and end users are complaining in a big way, because there’s been no stop to the torrent of messages from applications.

This is a message to the developers: if you want the applications to be viral, build great applications that people want to use and spread.

Buy Your Friends is a good application, but it was (and still is) abusing the system. Still, it’s fun, and they’ve done a good job spreading it. Offering enticements to get more people to install it is not the best way to play fair.

Somehow complaining about the rules seems pointless because MySpace’s objective is extend the platform, not extend the spam. They’re looking for developers to come up with great ideas that will turn MySpace into a better site and, in turn, generate more ad views. The whole point is to keep users there longer, and if it’s done with some of these applications, the objective has been satisfied. If there is an application that provides real value, they’ll give you a bit of leeway.

So far, it’s worked. They’re telling me that traffic is way up. You can also bet they’re also working on ways to share the wealth (I would at least hope so) so the application developers will go beyond the usual “poke me” applications and build something better. I know we’re working on better applications.

But somehow complaining about the rules being too restrictive because you are trying to take advantage of the system is the same as saying to a police officer, “hey, I know I was speeding, but everyone is doing it.” It’s not a valid complaint.

The point: Don’t abuse it if you want it around for a while, especially if it’s a free service.

Need a disposable email address? GuerillaMail is for you. You can sign up for the service, and it will create email addresses that are good for 15 minutes, perfect for those online services that will eventually resell those email addresses and spam you.

I have this standard joke because it’s my line of work, which really didn’t exist too long ago: “The internet’s a fad, it’s just going to go away.” While it might be dramatizing it, I do feel that it is if we don’t improve the user experience of applications and websites, like Facebook, so they aren’t just marketing spam. While end users may not be the brightest bulbs in the world, they’re not stupid, and they know when they are being fooled.

I like FaceBook. I’ve hired people off of FaceBook, and find it more useful from a profile standpoint (but less entertaining) than MySpace, but not as useful as LinkedIn. However, I had to do some housecleaning the other day, and I deleted over 100 applications.

Part of the problem is how most of these application developers design the applications, and nothing is a better illustration than what my online budy Andy Sternberg pointed out using an application on my own profile — that since I’ve installed an application, there’s this implicit “wow, Patrick must really like it.”

No, I don’t like it. My friends are selling me, and I’m not getting any of the profits.

A lot of these applications and even some websites, like Reunion.com (I’m not just bringing them up because I interviewed there years ago, but because I know the CEO knows better, and the David Lazarus of the Los Angeles Times also brought it up) are using shady ways to promote themselves, like harvesting friend lists and so on.

Note to application developers — if the applications are usable, engaging, and cool, people will use it in droves. They’ll tell your friends. They won’t worry about being forced to tell 10, or 12, or 20 friends. Facebook probably doesn’t know how it’s damaging their reputation, or if they do know, how to fix it.

That Scrabbulous application is engaging.

Texas No-Hold ‘Em Poker is engaging.

FriendFeed is engaging.

Selling friends is not.

Imagine if you could keep track of all of your friends and what they are doing on social networks, and at the same time your friends are notified about what you are doing? FriendFeed does that, and more.

You can share your notifications one of two ways:

• Enter the link to what you are working on manually, or…
• Link your social network settings, automatically, so when you do something at Yelp, it gets published on Facebook.

The setup was fairly easy — I did so in about ten minutes.

The list of networks they have so far:

Digg, Google Reader, Mixx, Reddit, Bookmarking, del.icio.us, Furl, Google Shared Stuff, Ma.gnolia, StumbleUpon, Gmail/Google Talk, Jaiku, Pownce, Twitter, Seesmic, Vimeo, YouTube, Flickr, Picasa Web Albums, SmugMug, Zooomr, Blog Blog, Tumblr, iLike, Last.fm, Pandora, Goodreads, LibraryThing, Amazon Wishlists, Disqus, LinkedIn, Netflix Queue, Netvibes, SlideShare, Upcoming, Yelp