Is Your Consumer Using Social Media?

Advertising Age has a great article on social media. The key statistic is that 78 percent of marketers want to spend on social media, but only 8 percent have any spend decidated in their budgets to it. As part of the article, they link to a white paper by Smash Lab that goes over what social media is.

(I guess the next lesson will be “what is a blog” for marketers. Someone should tell Smash Lab that of those 112 million blogs, 108 million of them haven’t been published in a year, or a dedicated to “entertainment”.)