The User Experience portfolio: Telling your story

This originally published over at UXMas, where they were kind enough to let me guest blog (how festive!). They also did a wonderful job of editing the content.

Here’s the post:

User experience designers are storytellers.

The stories that you tell in client meetings and聽job interviews聽are about the applications you design. The best stories are thoughtful, compelling and successful. Each story that you tell builds upon your library of experience鈥攊t shows the arc of your career and why you should be hired.

However,聽how you tell your story聽is as important as the story itself.

How do you tell your story? If you鈥檙e uncertain, here are a few ideas that may help.

Tell One or Two Big Stories

There should be at least one or two projects that you can tell a user experience story about, from inception to release. This means showing off some actual project deliverables鈥攆or instance:

  • The user research you performed
  • The actors and personas you developed
  • The user stories you wrote

It also means talking about the project. For example:

  • The process you followed to come up with user goals
  • The assumptions you made, and how you validated them
  • Your design considerations

Explaining the full lifecycle illustrates how you think, and gives your audience a more complete picture. Lynn Teo, CXO at McCann Erickson, covers this process extremely well in her presentation,聽Portfolios Matter: Building the Portfolio to Win the Job.

Once you鈥檝e set the scene, it鈥檚 time to play your trump card: demonstrate the only deliverable that truly matters鈥攖he final product.

When talking about my portfolio, I frequently talk about聽Jobvite聽because we were able to achieve the full lifecycle on that project. However I also talk about a small business called聽Bob The Chiropractor, because it鈥檚 big story about a small business. It鈥檚 a project that demonstrates how, even with limited resources, you can achieve great things.

No project is too small to illustrate the big idea.

Tell A Bunch Of Small Stories

Not every UX Designer gets to experience the complete user experience lifecycle on every project, so it may be necessary to show how you took an existing product, made some changes, and improved the product as a result.

Small stories are very important because they show how you can think on your feet and draw on your past experience to make informed design decisions. They also demonstrate to organizations that you鈥檙e able to fit into a larger team.

When telling a small story, it鈥檚 even more important to include the final product. Your stories should always be聽results-driven. Whether they鈥檙e stories about big or small projects, you need to show the positive effect that your work had for your story to make an impact.

Tell Stories That Fit Your Audience

Every time you tell a story, there are embellishments and changes that you naturally make fit your audience. For example, you don鈥檛 use the same language with your mother that you do with your friends.

The same goes with your user experience stories.

Tell your story聽differently, depending on whom you鈥檙e talking to鈥攚hether it鈥檚 another designer, a product manager, or even the CEO. Each of these individuals needs to hear how your story fits within their context, so you should change the message accordingly.

Telling your story also depends on the organizational context: the stories you talk about for an e-commerce project will be different than for a content-driven intranet, so you may have to research your audience to ensure you鈥檙e telling the right stories.

Tell Stories That Sell

You should聽practice聽your stories, and be able to聽elaborate聽on them when questions come up. It鈥檚 not enough to tell your story using an electronic portfolio鈥攜ou should be able to walk up to a whiteboard and explain the story聽visually, so that your future employer or client understands fully.

Walking someone through the deliverables you produced on projects big and small is a great well to sell yourself. I love seeing photos of people working together, organizing information with a bunch of post-it notes, because it shows a thought process that is more than shiny wireframes.

Weaving together great stories is a matter of聽pacing聽and keeping the audienceengaged. Remember, you should be telling your聽best聽stories鈥攁 project that ends without any lessons learned isn鈥檛 very engaging. Always aim for聽quality聽overquantity.

Tell Stories That Have A Great Ending

The best way to illustrate your value as a user experience designer is to not talk about the great wireframes you built for a project, but how your work translated into a聽measurable return on investment聽for your company or your client.

When a project is coming to a close, make a point of capturing facts that you can use to sell yourself in the future. For example,

Our user research and changes to the application increased engagement 10-fold.
Conversion increased 400 per cent over one month through A/B testing.

Most design is very subjective, but results that were achieved due to the work you performed is not.

Tell Your Story

Creating a kick-ass UX portfolio is all about defining who you are. Why are you good at user experience? How can you communicate your experiences in a compelling fashion?

What鈥檚 your story?