Read on:

The very way that we present content on the web is being reshaped by tablets and  ye olde linear newsprint that they seek to mimic.   Just look at how Safari's new  Reader feature "removes annoying ads and other visual distractions" (ie. all the things the web's good at, the very things publishers have placed on their page deliberately), paring articles down to their intrinsic text core. It's like printing off the web as a PDF.