Show Me the Money: Better Page Design And Ad Placement Can Hike Your PayDay
From Tech Media Today:
More ads equal more money, right? Wrong. According to the research, the best performers across the network displayed an average of 4.7 ads on the home page. Meanwhile, the lower performers with an average of 9 ads per page saw 50 percent fewer click-thrus. Just as publishers struggle to break through the noise of a crowded ecosystem, so too do advertisers.
Interesting. Read on…
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