Great Post. So true.

Technically, the only difference between an installed app and a website is that the app has access to more of your device’s hardware. Platonically, from a human-need perspective, they’re the exact same thing: A collection of tools and information that lets you do something.

• It’s a particular garden or destination.
• You have to learn that it exists.
• You have to understand what functionality it offers or what tasks it lets you accomplish.
• You have to know how to navigate to it.
• You have to learn how to use it.
• You have to establish a relationship with it: by downloading, creating an account; paying for it.
• You have to remember it the next time you want to use it.