What if you are a really big company, have a good idea, and the implementation is so poor that no one wants to use it? This is what you get when you have an application like Simply Hired. The concept is simple — based on the zip code in your profile, it shows you five jobs that are matches.

The problem is that you really can’t do much with it — it lists only five jobs, there’s no search functionality, and there’s no indication of how to change the zip code or even what the search is based off of. It does launch to a search region, but it would be even better that someone could actually start a search within an application. And there is so little branding with this application you don’t know what it’s for after installing it.

Application rating (1 to 5, 5 being highest):

• Usefulness: 1
• Usability: 2
• Fun Factor: 1
• Stability: 4
• Monetization Opportunities: 5