More About Saying You’re Sorry: NetFlix Does It Right
Netflix, the DVD-by-mail service, largely ceased shipping DVDs to its 8.4 million subscribers for three days this week. The company vaguely blames a technology glitch.
Yet, as a result of the mess – which was resolved earlier Friday – customers are now applauding the company's honesty. Its stock, as of now, is up on the week, not down. Just imagine if McDonald's stopped serving burgers for three days.
So what are the lessons for other companies, and for people who follow Netflix's business?
That saying you’re sorry is okay. Read on…
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