Seth Godin has a fine, fine article on this, but I’m going to go one step further:

Whatever you do to reach your target audience for consulting, it should be something fun, interesting, and have a personal touch. It’s not just about handing out a business card, it’s more about personal branding, making them notice you, and it doesn’t have to be overly expensive, but it should represent what you are trying to get across.

For example, the bright green on this site isn’t particularly attractive — a few people have brought up the point that they hate it — but people remember it, just like they remember the Google home page, or the eBay logo. Sometimes, branding is about generating conversation. Just today, I received the cards for the site, and they are also bright green, matching in the most obnoxious way. They might not like my card, but they’ll remember my card.

Truly creative and innovative creative directors don’t just send a resume, they send a package of who they are, and what they can do for a company. Anyone can send a resume, right? I’ve heard to people sending reels that were hilarious. They may have missed the point, but they get noticed.

What are you doing to brand yourself?