Posted by Patrick Neeman | January 13, 2009
It’s All About Conversion Rate: Headlines Do Matter
Signal vs. Noise has a great little article about headline conversion rate. They used Google’s Website Optimizer to see how each performed, basically five headlines outside of the first one over 4,000 page views. The results are interesting, yet predictable.
Are you testing your headlines? Would you spend a little time to see a 30 percent improvement in conversion rate?
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