Signal vs. Noise has a great little article about headline conversion rate. They used Google’s Website Optimizer to see how each performed, basically five headlines outside of the first one over 4,000 page views. The results are interesting, yet predictable.
Are you testing your headlines? Would you spend a little time to see a 30 percent improvement in conversion rate?
Patrick Neeman is Director of User Experience at Jobvite, a social recruiting platform and runs both the UX Drinking Game and Startup Drinking Game | More | Contact
