The LinkedIn Edition: What Kills Site Conversion?

Every once in a while, I throw a question out to LinkedIn, and publish the answers here. I’ll probably be compiling the “best of” in a final post.

Tracy Hartlzer is a product manager type just recently with PayPal, and is a real standup guy; I’d hire him in a second.

From Tracy:

My experience a the product manager proved to me that visitors will become customers when:

  • They have no compelling reason to use a competitor
  • The value to them specifically is crystal clear
  • You have made it easy for them to do so

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