The Linked In Edition: What Kills Site Conversion?

Posted by | February 02, 2009

This answer is provided by Wahne Tubman, a User Experience Designer out of New York City.

The one that has the most weight in my mind is a poorly designed landing page: a page without one clear objective is a waste and limits conversions.  Each page in the site has to have at least one single clear objective. The objective should be whatever task is necessary to facilitate a sale or an inquiry.

Comments

About Usability Counts

Patrick NeemanPatrick Neeman is Director of User Experience at Jobvite, a social recruiting platform and runs both the UX Drinking Game and Startup Drinking Game | More | Contact

If you're a UX Designer in San Francisco, ping me at Twitter. I want to add you to a list I have there.