The Linked In Edition: What Kills Site Conversion?

Posted by | February 02, 2009

This answer is provided by Wahne Tubman, a User Experience Designer out of New York City.

The one that has the most weight in my mind is a poorly designed landing page: a page without one clear objective is a waste and limits conversions.   Each page in the site has to have at least one single clear objective. The objective should be whatever task is necessary to facilitate a sale or an inquiry.

Comments


About Usability Counts

Patrick NeemanPatrick Neeman is Director of User Experience at Jobvite, a social recruiting platform and runs both the UX Drinking Game and Startup Drinking Game | More | Contact

Subscribe to the RSS Feed Subscribe to the Twitter Feed Connect on LinkedIn

The UX Career Guide and
UX Resume Bootcamp

Need advice to get the UX job you love?
The Usability Counts UX Resume Template and Career Guide offers a wealth of information about shaping your user experience career. I'm also involved in an event to help UX Designers strengthen their resumes, the Jobvite UX Resume and Portfolio Bootcamp.