KA+A: The Path To Great UX
Creating a great user experience transcends direct interaction with a product and extends to interaction with the brand. How a brand positions itself, its aesthetic, and how it interacts with its customers will have a significant impact on a user's experience. The path to great UX is iterative. It adapts and improves in small but deliberate steps.
Path, a mobile photo sharing service backed by Kleiner Perkins takes a different angle on social. Path is, "the simple and private way to share life with close friends & family." In a culture where the internet has everyone playing the part of voyeur, Path seeks to create "personal networks"-a decidedly different approach than other players in the space.
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