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Author Archive: Ha Phan

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Twittering Food Truck

I have to admit. For awhile now, I secretly thought that Twitter was just a tool for a lot of self-indulgent people. I’m not the type to follow Ashton Kutcher’s daily rants. I wouldn’t even follow my BFF’s twitters for that matter. It seems as if we spend every second of our day pushing buttons on devices and adding to the noise of virtual reality rather  than living in the physical here-and-now. To what extent do we build and use technology for technology sake rather than enhance the quality of our lives?

Then, along came Kogi, the twittering food truck that has revolutionized fast food. Apparently, the hottest place to eat in L.A. right now is on the sidewalk, next to a food truck that serves Korean BBQ tacos. People follow Kogi on Twitter to track the truck’s location and to find out the specials for the day. All of a sudden, people are hanging out on the street, eating and socializing. Don’t get me started on the whole Korean Taco thing. It’s so multicultural, so “Melting Pot,” so ”We are the World,” so “United Colors of Benneton.”

Technology that actually gets people to go outside and interact with one another rather than hide behind their online personas? Who would’ve thunk?


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About Usability Counts

Patrick NeemanPatrick Neeman is a Business Analyst and User Experience Consultant in Los Angeles, CA. He has worked with MySpace, Realtor.com, Orbitz, eBay, and Stamps.com, but is most proud that the first site he designed professionally was a top 100 site: the Oliver North Home Page.

Ha PhanHa Phan is a Business Analyst and User Experience Consultant in San Diego, CA. She has worked for Hasbro, NPR Music, Fisher Price, KCRW Media Player which received an Honorable Mentions from the Webby for Best Practices. Ha has also designed games and Business Process Applications.

Linda CossLinda Coss is a Freelance Marketing Writer in Orange County, CA. She has worked on both the client and agency side of the business, and specializes in writing targeted and effective marketing materials for small- to mid-sized businesses. Visit her website at Plumtree Marketing.